Neuromarketing: Exploring the Brain of the Consumer - Leon Zurawicki - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540778288 - September 9, 2010
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Leon Zurawicki
Neuromarketing: Exploring the Brain of the Consumer

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.

250 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 9, 2010
ISBN13 9783540778288
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 273
Dimensions 162 × 241 × 23 mm   ·   618 g
Language French  

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