Tell your friends about this item:
Neuromarketing: Exploring the Brain of the Consumer Leon Zurawicki Softcover reprint of the original 1st ed. 2010 edition
Neuromarketing: Exploring the Brain of the Consumer
Leon Zurawicki
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
273 pages, XX, 273 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 23, 2016 |
| ISBN13 | 9783662501870 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 273 |
| Dimensions | 311 × 859 × 23 mm · 4.39 kg (Weight (estimated)) |
| Language | French |