Anne Gabl

Touring Arts Exhibitions: a Market Analysis and Future Prospects in Austria and the United Kingdom Anne Gabl

Both popularity and growth of museums have increased considerably in recent years and exhibitions remain one of their most important communication tools. Particularly in times when galleries and museums increasingly have to ensure their venues and art spaces are self-financing, exhibitions that promise to attract paying audiences are an important factor. Through touring exhibitions, museums are able to enhance their profile, increase networking opportunities and serve the maximum number of visitors in multiple locations. Implications of touring exhibitions for institutions of different sizes and their impact in specifically Austria and the UK are analyzed. This book gives an insight into the motivations and challenges felt by museums and galleries. The significance of tourists and tourism for exhibitions is examined. Definition of touring arts, financial aspects and especially the future outlook in a changing marketplace can offer useful assistance for anyone working in museum or gallery management, bringing them a comprehensive insight.