User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model - Jannik Horsmann - Books - VDM Verlag Dr. Müller - 9783639310603 - November 23, 2010
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Jannik Horsmann
User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model

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This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 23, 2010
ISBN13 9783639310603
Publishers VDM Verlag Dr. Müller
Pages 60
Dimensions 226 × 4 × 150 mm   ·   99 g
Language English  

Mere med samme udgiver

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