The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point - Panos Mourdoukoutas - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642021084 - October 15, 2009
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Panos Mourdoukoutas
The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point 2010 edition

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Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.

104 pages, 16 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2009
ISBN13 9783642021084
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 104
Dimensions 155 × 235 × 7 mm   ·   362 g
Language English  

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