Social Media Marketing: Game Theory and the Emergence of Collaboration - Eric Anderson - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642132988 - August 11, 2010
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Eric Anderson
Social Media Marketing: Game Theory and the Emergence of Collaboration 2010 edition

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Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .

188 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 11, 2010
ISBN13 9783642132988
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 188
Dimensions 165 × 240 × 19 mm   ·   454 g
Language English  

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