Social Media Marketing: Game Theory and the Emergence of Collaboration - Eric Anderson - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642436208 - November 8, 2014
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Eric Anderson
Social Media Marketing: Game Theory and the Emergence of Collaboration 2010 edition

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Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . 1 The Origins of Game Theory . 2 Game Theory, the New Media, and the NEW New Media . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . 1 Zero-Sum Games and the Problem of Transparency . 3 The Wisdom of Randomization .

188 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 8, 2014
ISBN13 9783642436208
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 188
Dimensions 155 × 235 × 11 mm   ·   285 g
Language English  

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