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Process-based Strategic Planning Rudolf Grunig 6th ed. 2011 edition
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Process-based Strategic Planning
Rudolf Grunig
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.
384 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 3, 2010 |
| ISBN13 | 9783642167140 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 358 |
| Dimensions | 244 × 167 × 26 mm · 675 g |
| Language | German |
| Translator | Clark, Anthony |
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