Process-based Strategic Planning - Rudolf Grunig - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642423789 - October 11, 2014
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Rudolf Grunig
Process-based Strategic Planning 6th ed. 2011 edition

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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

358 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 11, 2014
ISBN13 9783642423789
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 358
Dimensions 155 × 235 × 20 mm   ·   587 g
Language English  
Translator Clark, Anthony

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