Brand Growth Barriers: Identify, Understand, and Overcome Them - Management for Professionals - Ralph Kruger - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642371073 - July 1, 2013
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Ralph Kruger
Brand Growth Barriers: Identify, Understand, and Overcome Them - Management for Professionals 2013 edition

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How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.

152 pages, 14 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 2013
ISBN13 9783642371073
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 137
Dimensions 155 × 235 × 9 mm   ·   390 g
Language English  

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