Brand Growth Barriers: Identify, Understand, and Overcome Them - Management for Professionals - Ralph Kruger - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642437496 - July 10, 2015
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Ralph Kruger
Brand Growth Barriers: Identify, Understand, and Overcome Them - Management for Professionals 2013 edition

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This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business.

137 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 10, 2015
ISBN13 9783642437496
Publishers Springer-Verlag Berlin and Heidelberg Gm
Genre Aspects (Academic) > Business Aspects
Pages 151
Dimensions 155 × 235 × 8 mm   ·   222 g
Language German  

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