The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Philip Kotler - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642422386 - October 10, 2014
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Philip Kotler
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business 2010 edition

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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

133 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 10, 2014
ISBN13 9783642422386
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 133
Dimensions 127 × 203 × 8 mm   ·   163 g
Language English  

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