How to Win Customers in the Digital World: Total Action or Fatal Inaction - Peter Vervest - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642630651 - September 9, 2012
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How to Win Customers in the Digital World: Total Action or Fatal Inaction Softcover reprint of the original 1st ed. 2000 edition

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The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi­ sations. This is the starting point for 'How to win customers in the digital world - Total Action or Fatal Inaction'.


250 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 2012
ISBN13 9783642630651
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 250
Dimensions 155 × 235 × 14 mm   ·   427 g
Language English  
Contributor M. Hoogeweegen
Contributor N.F. Cameron
Contributor T. Weesing

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