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Social Media in der Organisationskommunikation: Empirische Befunde und Branchenanalysen Silvia Ettl-huber 2013 edition
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Social Media in der Organisationskommunikation: Empirische Befunde und Branchenanalysen
Silvia Ettl-huber
Die AutorInnen dieses Sammelbandes analysieren das Einsatzpotenzial und die Anwendungsfelder von Social Media in der Organisationskommunikation verschiedener Branchen (Finanzdienstleister, Tourismusorganisationen etc.) ebenso wie in verschiedenen Kommunikationsbereichen, z.
288 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 4, 2013 |
| ISBN13 | 9783658023287 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 288 |
| Dimensions | 148 × 210 × 17 mm · 385 g |
| Language | German |
| Editor | Ettl-Huber, Silvia |
| Editor | Nowak, Rosemarie |
| Editor | Reiter, Brigitte |
| Editor | Roither, Michael |
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