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Storytelling in der Organisationskommunikation: Theoretische und empirische Befunde Silvia Ettl-huber 2014 edition
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Storytelling in der Organisationskommunikation: Theoretische und empirische Befunde
Silvia Ettl-huber
?Während die Zahl der Kommunikationskanäle mit Websites, Social Media, Fernsehen und Podcasts immer größer wird, bleibt der Kampf um die Aufmerksamkeit von KundInnen, InvestorInnen oder MitarbeiterInnen der gleiche.
138 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 8, 2014 |
| ISBN13 | 9783658060190 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 138 |
| Dimensions | 148 × 210 × 9 mm · 199 g |
| Language | German |
| Editor | Ettl-Huber, Silvia |
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