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Corporate Social Responsibility: Eine Analyse aus Anbieter- und Kundenperspektive in Business-to-Business-Markten - Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim Marcel Stierl 2013 edition
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Corporate Social Responsibility: Eine Analyse aus Anbieter- und Kundenperspektive in Business-to-Business-Markten - Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim
Marcel Stierl
?Trotz steigender Relevanz in der Unternehmenspraxis ist ein profundes Verständnis der Rolle von Corporate Social Responsibility (CSR) in Business-to-Business-Geschäftsbeziehungen – sowohl in der Praxis als auch in der Marketing- und CSR-Forschung – kaum vorhanden.
148 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 14, 2013 |
| ISBN13 | 9783658024956 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 148 |
| Dimensions | 148 × 210 × 10 mm · 226 g |
| Language | German |
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