Corporate Social Responsibility und Marketing: Eine Einfuhrung in das Transformative Marketing in Theorie und Praxis - essentials - Marcel Stierl - Books - Springer Fachmedien Wiesbaden - 9783658077617 - December 4, 2014
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Corporate Social Responsibility und Marketing: Eine Einfuhrung in das Transformative Marketing in Theorie und Praxis - essentials 2015 edition

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Zur praktischen Umsetzung von Corporate Social Resonsibility (CSR) stellen Marcel Stierl und Arved Lüth erstmals das Konzept des transformativen Marketing vor und ergänzen es mit Tools aus der Beratungspraxis.


55 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 4, 2014
ISBN13 9783658077617
Publishers Springer Fachmedien Wiesbaden
Pages 55
Dimensions 148 × 210 × 4 mm   ·   99 g
Language German  

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