Luxury Marketing: A Challenge for Theory and Practice - - Books - Gabler - 9783663205173 - August 23, 2016
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Luxury Marketing: A Challenge for Theory and Practice Softcover reprint of the original 1st ed. 2013 edition

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?The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.

416 pages, XIV, 416 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783663205173
Publishers Gabler
Pages 416
Dimensions 150 × 220 × 10 mm   ·   684 g
Language German  
Editor Hennigs, Nadine
Editor Wiedmann, Klaus-Peter