Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice - Adamantios Diamantopoulos - Books - Gabler - 9783834946577 - July 18, 2014
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Adamantios Diamantopoulos
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice 2012 edition

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

627 pages, 100 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 18, 2014
ISBN13 9783834946577
Publishers Gabler
Pages 627
Dimensions 168 × 240 × 32 mm   ·   1.04 kg
Language German  
Editor Diamantopoulos, Adamantios
Editor Fritz, Wolfgang
Editor Hildebrandt, Lutz

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