Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche: Eine empirische Analyse - Frank Habann - Books - Gabler - 9783834912282 - August 28, 2008
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Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche: Eine empirische Analyse 2008 edition

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163 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 28, 2008
ISBN13 9783834912282
Publishers Gabler
Pages 163
Dimensions 148 × 210 × 10 mm   ·   222 g
Language German  

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