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Advances in Advertising Research (Vol. III): Current Insights and Future Trends - European Advertising Academy Tobias Langner 2012 edition
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Advances in Advertising Research (Vol. III): Current Insights and Future Trends - European Advertising Academy
Tobias Langner
Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
436 pages, 65 black & white tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 18, 2014 |
| ISBN13 | 9783834946492 |
| Publishers | Gabler |
| Pages | 436 |
| Dimensions | 148 × 210 × 23 mm · 621 g |
| Language | German |
| Editor | Eisend, Martin |
| Editor | Langner, Tobias |
| Editor | Okazaki, Shintaro |
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