How Firms Can Strategically Influence Open Source Communities: The Employment of Men on the Inside - Forschungs- / Entwicklungs- / Innovations-management - Viktor Lee - Books - Gabler - 9783834933874 - November 14, 2011
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Viktor Lee
How Firms Can Strategically Influence Open Source Communities: The Employment of Men on the Inside - Forschungs- / Entwicklungs- / Innovations-management 2012 edition

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Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (men on the inside). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm's development process with the help of the MOI.

193 pages, 45 black & white illustrations, 3 colour illustrations, 17 black & white tables, biograph

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2011
ISBN13 9783834933874
Publishers Gabler
Pages 193
Dimensions 148 × 210 × 12 mm   ·   263 g
Language English   German  

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