Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer - Sandra Meister - Books - Gabler - 9783834940544 - April 7, 2012
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Sandra Meister
Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer 2012 edition

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In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members.

292 pages, 33 black & white illustrations, 49 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 7, 2012
ISBN13 9783834940544
Publishers Gabler
Pages 292
Dimensions 213 × 152 × 18 mm   ·   381 g
Language English  

Mere med samme udgiver

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