Women in Family Decision Making - Edwin Gnanadhas - Books - Discovery Publishing Pvt.Ltd - 9788183567473 - April 1, 2016
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Edwin Gnanadhas
Women in Family Decision Making

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Consumer's attitude towards spending, saving and choosing the brands and stores and the purchase of products have been moulded by the family environment they grow up in. Thus marketers need to understand the nature of the family's influence on its members and the way in which purchase decisions are made by members so that they can effectively program their marketing mix.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2016
ISBN13 9788183567473
Publishers Discovery Publishing Pvt.Ltd
Pages 198
Dimensions 152 × 229 × 13 mm   ·   439 g
Language English  

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