Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing - Gary M. Erickson - Books - Springer - 9789401713160 - October 3, 2013
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Gary M. Erickson
Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1991 edition

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Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

122 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2013
ISBN13 9789401713160
Publishers Springer
Pages 122
Dimensions 210 × 297 × 7 mm   ·   344 g
Language English  

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