Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing - Gary M. Erickson - Books - Springer - 9780792391463 - August 31, 1991
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Gary M. Erickson
Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing 1991 edition

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Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

122 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 1991
ISBN13 9780792391463
Publishers Springer
Pages 122
Dimensions 210 × 297 × 9 mm   ·   390 g
Language English  

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