Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights - - Books - Springer Verlag, Singapore - 9789811094552 - June 16, 2018
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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights Softcover reprint of the original 1st ed. 2017 edition

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290 pages, 28 Tables, color; 10 Illustrations, black and white; VIII, 290 p. 10 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2018
ISBN13 9789811094552
Publishers Springer Verlag, Singapore
Pages 290
Dimensions 150 × 220 × 10 mm   ·   458 g
Editor Kubacki, Krzysztof
Editor Rundle-Thiele, Sharyn

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