Revenue Management: A Practical Pricing Perspective - Ian Yeoman - Books - Palgrave Macmillan - 9780230241411 - December 8, 2010
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Ian Yeoman
Revenue Management: A Practical Pricing Perspective

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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

296 pages, 57 figures, 23 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2010
ISBN13 9780230241411
Publishers Palgrave Macmillan
Pages 273
Dimensions 139 × 224 × 22 mm   ·   439 g
Editor McMahon-Beattie, U.
Editor Yeoman, I.

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