Festival and Events Management - Ian Yeoman - Books - Taylor & Francis Ltd - 9781138133303 - November 2, 2015
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Ian Yeoman
Festival and Events Management 1st edition

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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

440 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 2, 2015
ISBN13 9781138133303
Publishers Taylor & Francis Ltd
Pages 440
Dimensions 150 × 220 × 20 mm   ·   970 g
Language English  
Editor Ali-Knight, Jane
Editor Drummond, Siobhan
Editor McMahon-Beattie, Una
Editor Robertson, Martin
Editor Yeoman, Ian

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