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Integrated Brand Marketing and Measuring Returns Kitchen, Philip J, Professor
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Integrated Brand Marketing and Measuring Returns
Kitchen, Philip J, Professor
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
200 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 7, 2010 |
| ISBN13 | 9780230577343 |
| Publishers | Palgrave Macmillan |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 181 |
| Dimensions | 153 × 227 × 16 mm · 340 g |
| Editor | Kitchen, P. |
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