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A Reader in Marketing Communications Kitchen, Philip J, Professor 1st edition
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A Reader in Marketing Communications
Kitchen, Philip J, Professor
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
296 pages, 26 black & white tables, 40 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 8, 2005 |
| ISBN13 | 9780415356480 |
| Publishers | Taylor & Francis Ltd |
| Pages | 292 |
| Dimensions | 210 × 280 × 17 mm · 663 g |
| Language | English |
| Editor | De Pelsmacker, Patrick |
| Editor | Eagle, Lynne |
| Editor | Kitchen, Philip |
| Editor | Schultz, Don E. |
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