Marketing Mind Prints - Kitchen, Philip J, Professor - Books - Palgrave USA - 9781403906823 - May 12, 2004
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Kitchen, Philip J, Professor
Marketing Mind Prints

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By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future.

168 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 12, 2004
ISBN13 9781403906823
Publishers Palgrave USA
Pages 149
Dimensions 140 × 216 × 15 mm   ·   336 g
Editor Kitchen, P.

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