The Affluent Consumer: Marketing and Selling the Luxury Lifestyle - Ronald D. Michman - Books - Bloomsbury Publishing Plc - 9780275992828 - September 1, 2006
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Ronald D. Michman
The Affluent Consumer: Marketing and Selling the Luxury Lifestyle

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Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

200 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2006
ISBN13 9780275992828
Publishers Bloomsbury Publishing Plc
Pages 208
Dimensions 156 × 241 × 20 mm   ·   471 g
Language English  

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