Specialty Retailers -- Marketing Triumphs and Blunders - Ronald D. Michman - Books - Bloomsbury Publishing Plc - 9781567203424 - February 28, 2001
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Ronald D. Michman
Specialty Retailers -- Marketing Triumphs and Blunders

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Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments.

280 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2001
ISBN13 9781567203424
Publishers Bloomsbury Publishing Plc
Pages 280
Dimensions 152 × 229 × 19 mm   ·   644 g
Language English  

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