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Expectations and the Food Industry: The Impact of Color and Appearance John B. Hutchings Softcover reprint of the original 1st ed. 2003 edition
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Expectations and the Food Industry: The Impact of Color and Appearance
John B. Hutchings
We purchase an object or enter a scene not for their own sake but for the expectations we have of them. In other words, the stimulus provided by the total appearance of an object or scene engenders expectations of the outcome of our involvement with the object or event.
192 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 30, 2003 |
| ISBN13 | 9780306477096 |
| Publishers | Springer Science+Business Media |
| Pages | 180 |
| Dimensions | 155 × 235 × 13 mm · 294 g |
| Language | English |
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