Customer Loyalty and Success - J. Lynch - Books - Palgrave Macmillan - 9780333639108 - June 19, 1995
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J. Lynch
Customer Loyalty and Success

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This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.

312 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 19, 1995
ISBN13 9780333639108
Publishers Palgrave Macmillan
Pages 292
Dimensions 140 × 216 × 28 mm   ·   539 g

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