Customer Loyalty and Success - J. Lynch - Books - Palgrave Macmillan - 9781349395125 - June 19, 1995
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J. Lynch
Customer Loyalty and Success 1st ed. 1995 edition

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This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.

292 pages, XIV, 292 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 19, 1995
ISBN13 9781349395125
Publishers Palgrave Macmillan
Pages 292
Dimensions 150 × 220 × 10 mm   ·   390 g

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