Building Great Customer Experiences - Colin Shaw - Books - Palgrave Macmillan - 9780333990131 - September 13, 2002
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Building Great Customer Experiences

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This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success.


240 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 13, 2002
ISBN13 9780333990131
Publishers Palgrave Macmillan
Pages 224
Dimensions 163 × 244 × 19 mm   ·   498 g

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