A Handbook of Persuasive Tactics: A Practical Language Guide - Joan Mulholland - Books - Taylor & Francis Ltd - 9780415089302 - January 6, 1994
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Joan Mulholland
A Handbook of Persuasive Tactics: A Practical Language Guide 1st edition

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Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

432 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 6, 1994
ISBN13 9780415089302
Publishers Taylor & Francis Ltd
Pages 426
Dimensions 156 × 234 × 25 mm   ·   771 g
Language English  

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