Ten Deadly Marketing Sins: Signs and Solutions - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9780471650225 - April 2, 2004
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Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Ten Deadly Marketing Sins: Signs and Solutions

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 2, 2004
ISBN13 9780471650225
Publishers John Wiley & Sons Inc
Pages 160
Dimensions 146 × 223 × 17 mm   ·   362 g
Language English  

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