Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9781118206683 - June 5, 2012
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Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

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Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

288 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 5, 2012
ISBN13 9781118206683
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 163 × 230 × 25 mm   ·   480 g
Language English  

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