Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9781118893814 - October 7, 2014
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Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 7, 2014
ISBN13 9781118893814
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 157 × 237 × 25 mm   ·   486 g
Language English  

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