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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer 2 Revised edition
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
408 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 25, 2012 |
| ISBN13 | 9780749464912 |
| Publishers | Kogan Page Ltd |
| Pages | 408 |
| Dimensions | 164 × 235 × 29 mm · 725 g |
| Language | English |
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