Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare - Jean-Noel Kapferer - Books - Kogan Page Ltd - 9780749479121 - March 3, 2016
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Jean-Noel Kapferer
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Re-issue edition

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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2016
ISBN13 9780749479121
Publishers Kogan Page Ltd
Pages 240
Dimensions 241 × 166 × 24 mm   ·   518 g
Language English  

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