The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Jean-Noel Kapferer - Books - Kogan Page Ltd - 9781398624269 - June 3, 2025
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Jean-Noel Kapferer
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 3 Revised edition

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Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 3, 2025
ISBN13 9781398624269
Publishers Kogan Page Ltd
Pages 472
Dimensions 167 × 241 × 35 mm   ·   872 g
Language English  

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