The Complete Marketer: 60 Essential Concepts for Marketing Excellence - Malcolm McDonald - Books - Kogan Page Ltd - 9780749466763 - May 3, 2013
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Malcolm McDonald
The Complete Marketer: 60 Essential Concepts for Marketing Excellence

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Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

336 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2013
ISBN13 9780749466763
Publishers Kogan Page Ltd
Pages 336
Dimensions 167 × 235 × 22 mm   ·   503 g
Language English  

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