Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy - Malcolm McDonald - Books - Kogan Page Ltd - 9780749478216 - November 3, 2016
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Malcolm McDonald
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy 2 Revised edition

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Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2016
ISBN13 9780749478216
Publishers Kogan Page Ltd
Pages 192
Dimensions 165 × 238 × 11 mm   ·   310 g
Language English  

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