Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay - Books - Kogan Page Ltd - 9780749471736 - March 3, 2015
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Jonathan Gabay
Brand Psychology: Consumer Perceptions, Corporate Reputations

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Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.

440 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2015
ISBN13 9780749471736
Publishers Kogan Page Ltd
Pages 440
Dimensions 156 × 235 × 25 mm   ·   682 g
Language English  

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