Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay - Books - Kogan Page Ltd - 9780749479107 - March 3, 2016
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Jonathan Gabay
Brand Psychology: Consumer Perceptions, Corporate Reputations Re-issue edition

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Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2016
ISBN13 9780749479107
Publishers Kogan Page Ltd
Pages 440
Dimensions 164 × 806 × 28 mm   ·   2.66 kg   (Weight (estimated))
Language English  

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