Auto Brand: Building Successful Car Brands for the Future - Parment, Anders, Ph.D. - Books - Kogan Page Ltd - 9780749476427 - January 3, 2015
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Parment, Anders, Ph.D.
Auto Brand: Building Successful Car Brands for the Future Re-issue edition

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Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 3, 2015
ISBN13 9780749476427
Publishers Kogan Page Ltd
Pages 264
Dimensions 163 × 561 × 18 mm   ·   1.49 kg   (Weight (estimated))
Language English  

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